After only two months on the market, Apple has dropped the price of its new iPhone from $599 to $399. Steve Jobs, the company’s CEO, posted a note on Apple’s website explaining the reasoning behind the 33% price slash. Essentially, Apple wants to ’go for it’ this holiday season and make the phone affordable to as many customers as possible. Jobs claims that both Apple and every iPhone user will benefit by strengthening the phone’s presence in the market and getting as many customers as possible in the iPhone ‘tent.’
Not surprisingly, Jobs’ email inbox filled up quickly with complaints from angry iPhone customers who forked out $600 to buy the phone. In his note, Jobs argues that changes, improvements, and price decreases are all part of life in the technology lane. But he also apologizes for disappointing the early adopters and stresses that Apple wants to do the right thing for their valued iPhone customers. So the company is offering all iPhone customers who purchased the phone for its original price a $100 credit that can be used to purchase any product at an Apple retail or online store.
Is Apple doing the right thing? Post a comment with your thoughts.